Uppsatsen har tre syften. Det första är att introducera modehistoria och modeteori som specifika vetenskapliga områden och det andra är att lyfta fram Coco Chanel och det banbrytande och framåtpekande i hennes modehistoriska insats. Det tredje syftet är att tillämpa de olika allmänna teorierna på Coco Chanels livsgärning. För det tredje syftet är frågeställningen; ?Vilka av de äldre och nyare, ofta inbördes konkurrerande, generella modeteorierna skulle på ett eller annat sätt kunna tillämpas på Coco Chanels liv och modeskapande??.I uppsatsen ger jag en modehistorisk bakgrund och genom den visar jag Coco Chanels roll i modets historia.

I uppsatsen undersöks hur fyra biografiförfattare skildrar Coco Chanels liv genom respektives val av de områden, händelser och attribut som de valt att belysa. Teorierna utgår ifrån Burkes fabrikationsprocess som innebär att fabrikation och mytologisering ofta kan förekomma vid historiska återberättande av personer och händelser. Dessa tillsammans med författarens personliga intressen kan skapa olika versioner av en persons öde. Yvonne Hirdmans tes om att kvinnor, i historiska sammanhang beskrivs på ett särskilt vis används också. Och sist Hermansson Adlers tanke om att det är nästan enbart kvinnor från de högre klasserna som är av intresse.

Sub Saharan Africa has during the last decade become the world?s fastest urbanizing region. This change is concentrated to a few metropolitan areas one of them being Dar es Salaam, the largest city of Tanzania. Since the 1960s Dar es Salaam has grown from being a relatively small coastal city of approximately 300 000 people to become a bustling urban centre of four million inhabitants. This development has had a major impact on the city structure, which in turn has affected people?s welfare and the surrounding environment. One such consequence is the detrimental loss of urban vegetation and open areas in the city.

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

Forskningen kring marknadsföring med kändisar har fokuserat på hur företag väljer den lämpligaste endorsern för just sitt varumärke och hur associationerna mellan produkten och kändisen spelar in på annonseffekter. Det har visats i flera studier att konsumenternas uppfattning av kändisen som person återspeglas i betraktarens annonsattityd och varumärkesattityd. Vi har valt att fokusera vår uppsats på effekterna av marknadsföringen av kvinnoparfymen Chanel No. 5 och jämfört konsumenternas uppfattning för en manlig respektive en kvinnlig ambassadör.Studien är uppdelad i två enkäter där vi med kvantitativa metoder undersöker två olika ambassadörersom marknadsfört produktenChanel No. 5.

Today 70 percent of the world's sand beaches are under recession due to erosion. The global warming may have the effect upon the sea level increasing and the erosion increasing on the sand beaches. To save these sand beaches, the erosion must be prevented. Coast erosion shelters like gabions and sea walls are functioning extremely well to protect the land behind the sand beach, but due to the wave reflections, created in front of these so called hard erosion shelters, the erosion of the front beach is accelerated. During the last decades, artificial sand supply (beach nourishment) has been the adopted praxis.

The study was performed in southwest of Colombia in close collaboration with the interna-tional centre of tropical agriculture, CIAT and supervised from the university of Valle, Uni-valle, Cali, Colombia and from the Department of Landscape Management and Horticultural Technology, SLU, Alnarp, Sweden. The main purpose of this thesis was to evaluate six different non-conventional insecticides and their ability to control whitefly Aleurotrachelus socialis in cassava Manihot esculenta. The aim was also to evaluate the most appropriate application technique for these products which were: Agronim, Biomel, Bioneem, EcoSwing, Coco soap + chilli and L´Ecomix. The products are mainly based on vegetable oil, soap and plant extract and cause primarily a physical contact effect which affirm that it is fundamental to obtain a high coverage of the underside of the leaves, where A. socialis is present.

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.